Amplifyet
Giving Life To Your Brand
Who We Are
AmplifyET is a brand management and media company. Our services include research regarding brand position, complete activation, training, design and development (web,print,radio,video,socialmedia) corporate communication and complete event planning.Event planning includes concept development, planning, choosing vendors and venue, participating in choosing and engaging vendors.Complete activation entailing in-depth demographic research, direct introduction and activation of brand with a seasoned professional staff. Data collection and product specific reporting are part of ou rcompany strategies.
What We Do
Brand Management
Media Creation
Media Planning
Training and Development
Brand management -develop logo's corporate state ment, provide full brand positioning service
Advertising Provide complete advertising plan including adspace,vendor,city ordinance and provide feedback on returnon investment
Design Develop, create, produce and provide full media plan and negotiate with media outlets on behalf of the client
Training and development Based on the clients needs develop a training program,provide training facility and handle all training and create training tools such as manuals
Market Research
Advertising
Consultancy
Events
Market Research-Based on the clients product and market place create a research tool to gather data, compile appropriately and provide solid feedback to guide the client on the right approach
Media Creation-Provide all media needs to client such asTVcommercial,radioad,social media video, and short product clip and training video
Consultancy-Assist client indeveloping a business plan,conductresearch,provide reports and provide recommendation.
Events Provide pre-event consulting, plan,coordinate and execute a completion
Awash Winery S.C introduced their new revamped Awash and Gouder. As their marketing arm Amplify handled all their marketing efforts,brand development (created new cocktails to create excitement) Amplify staff activated over 400 venues and conducted tastings and customer engagements. Amplify provided training for over 600 bartenders and wait staff a tour facility to make them brand ambassadors. Currently we are handling the on going Awash and gouder tasting in AddisAbeba and taking the training and activation project.
Working with Muller RealEstate the ownership of SimboBeach (oldbekelemola). We came up with a concept to invigorate this large property at langano.The idea was to host a beach fest with know singers suchas Shewandia and Janno Band and bring back the culture of everyone going to Langano for the weekend.The event mobilized over 3000 upper and middle class patrons for two days to partake in the festival. All logistics such as transport and room arrangements and food vendors was coordinated by AmplifyET.
Minaye Group is a large entity in Ethiopia with a portfolio of Deluxe Furniture,MinayeFlowers, MinayePackaging, MiaaddisPaints ,HeritagePrinting, SaveMore supermarket and Fistum copy Center. We are currently handling there branding and full marketing operation for Deluxe furniture.This includes handling all media, publicrelations, saleevents,training and development and negotiating with all vendors to gain from economies of scale propositions.
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